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Promoting your newly published blog posts on social networking sites like Facebook and Twitter can bring a lot of traffic to your website. However, with so many social media platforms out there, it can be a time-consuming task to share every blog post manually.
Is there a way to automate the process of sharing content to different social platforms? Yes, you can do that with the help of the Uncanny Automator plugin.
In this article, we’ll share the step-by-step process of automatically sharing new WordPress blog posts to Facebook, Twitter, and Instagram.
Note: Uncanny Automator can share posts to your Facebook page (or group) only and not to your individual Facebook account. Also, you need an Instagram Business account to automatically share images on Instagram.
How to Share Blog Posts to Facebook, Twitter, and Instagram Automatically
Before we proceed with the actual tutorial, let’s talk about the Uncanny Automator plugin.
Uncanny Automator is a no-code automation plugin for WordPress. With it, you can automate different tasks by connecting 80+ WordPress plugins and popular web apps. And you’ll have to create a recipe (with at least one trigger and one action) to automate any task using this powerful plugin.
Uncanny Automator comes with two versions – free and paid. You can use the free version of the plugin to follow this tutorial. However, the free version offers 250 app credits only to use app integrations like Facebook, Twitter, Instagram, Slack, and more. Once you use up the free app credits, you’ll have to upgrade to Uncanny Automator Pro for unlimited usage.
Now, we’ll be creating an Uncanny Automator recipe to automatically share new WordPress blog posts to Facebook, Twitter, and Instagram. So, the trigger for the recipe will be “a blog post is published”. And we’ll be adding the following 3 actions to the recipe:
- Share the post link on Facebook
- Tweet the post title, the post URL, and the featured image of the post on Twitter
- Share the featured image (along with some text) on Instagram
With that said, let’s get started with the step-by-step tutorial.
Step 1: Create a New Recipe
The first step is to create a new recipe in Uncanny Automator. To do that, you need to head over to Automator -> Add new from the left sidebar of your WordPress admin panel.
Next, you’ll be asked to select a recipe type. Here you need to select Logged-in users as blog posts can only be published by a user with a WordPress account. Then, you need to click on Confirm to proceed.
After that, you can add a recipe name in the Add title box. This is just for future reference and can be anything you like.
Step 2: Configure the Trigger
Let’s set up the trigger now.
The standard WordPress functions (like blog posts) are a part of the WordPress integration in Uncanny Automator. So go ahead to select WordPress under Select an integration.
Next, you need to search and select this trigger option – “A user publishes a type of post with a taxonomy term in a taxonomy”:
Selecting that option will open up some new fields like post type, taxonomy, and taxonomy term. Since you want to share your newly published blog posts, you should select Post from the Post type dropdown.
Do you want to share posts from a specific category only? In that case, you can select Category under Taxonomy and the category name from the Taxonomy term dropdown.
You don’t need to change the Taxonomy and the Taxonomy term fields if you’re planning to share every newly published blog post.
Finally, you need to click on the Save button to make the trigger live.
Step 3: Configure the Action
After configuring the trigger, let’s set up the action part of our recipe.
Uncanny Automator allows you to add multiple triggers and actions to a single recipe. That means you don’t have to create 3 separate recipes for sharing your posts on Facebook, Twitter, and Instagram – simply add 3 actions to a single recipe and you’re good to go.
A. Facebook Page
Let’s add the first action to our recipe by clicking on the Add action button. You’ll now see a list of integrations to choose from. Here you should click on the Facebook Pages integration:
If you’re using this integration for the first time, you’ll see a Not connected label on top of the Facebook icon. Go ahead and click on the integration to connect your Facebook account to Uncanny Automator. This will open up a popup asking you to complete the following 2 steps:
- Create a free Uncanny Automator account if you’re using the free version of the plugin (you need to activate the license if you’re using Uncanny Automator Pro)
- Connect your Facebook page to Uncanny Automator
Next, you’ll see 3 options to choose from. Since we want to share our blog posts on Facebook, let’s select the option “Share a link with a message to a Facebook page”:
Uncanny Automator will now ask you to choose your Facebook page from the Select a Facebook page dropdown.
The External link URL field should have the URL of the newly published blog post. So click on the Asterisk icon and add the Post URL dynamic token to that field.
In the Message field, you can add static text as well as dynamic tokens. For example, you can add static text like New Blog Post or Just published a new post. Then, you can click on the Asterisk icon and add tokens like Post title or Post excerpt to the Message field.
Finally, you should click on the Save button to make this action live.
As mentioned before, Uncanny Automator allows you to add multiple triggers and actions to a single recipe. So click on the Add another action button to add the Twitter action to this recipe.
Next, you need to click on Twitter under Select an Integration:
Again, if you’re using the Twitter integration for the first time, a popup will open up and will ask you to connect your Twitter account to Uncanny Automator.
After authorizing Uncanny Automator to post to your Twitter account, you need to close the popup window. This will reload the recipe page. Now, you’ll see the Twitter option that says – “Post a tweet to Twitter”:
Clicking on that option will open up two new fields – Status and Image URL. You can add a combination of static text and dynamic tokens (click on the Asterisk icon to see the tokens) to the Status field.
Note: Twitter has a 280-character limit.
The Image URL field is optional. However, you can add the Post featured image URL token to that field. That means the featured image of your post will be tweeted along with the text in the Status field.
Lastly, you need to click on Save to make this action live.
Before we proceed, you need to understand that Instagram doesn’t allow you to add clickable links to individual posts. However, you can always share the featured image of the post along with some caption (like the post title or the post excerpt). Also, you need an Instagram Business account to automatically share images on Instagram.
Let’s click on the Add another action button to add the Instagram action. Then, you should click on Instagram from the list of available integrations.
If your Instagram Business account is not connected to Uncanny Automator, a popup window will open up and will ask you to connect them. You can follow our knowledge base article if you need any help.
After connecting your Instagram business account to Uncanny Automator, you’ll have to select the option – “Publish a photo to an Instagram Business account”:
Next, you’ll have to select the Instagram Business account where you want to share the featured image of your post.
After that, you need to add the Post featured image URL token to the Image URL field by clicking on the Asterisk icon. Make sure the featured image of your post has an aspect ratio between 1.91:1 and 4:5 – otherwise, your image will not be posted on Instagram.
You can also add a combination of static text, tags (like #NewArticle), and dynamic tokens to the Caption field.
Finally, you need to click on the Save button to make this action live.
Step 4: Publish the Recipe
It’s time to make our recipe live. To publish the recipe, all you need to do is change the toggle option, in the Recipe box from Draft to Live.
That’s it! Your recipe is live now. From now on, whenever a new blog post is published on your WordPress site, Uncanny Automator will automatically share the post on Facebook, Twitter, and Instagram.
Here’s the final recipe for automatically sharing your blog posts to 3 different social platforms:
Uncanny Automator can easily automate the process of sharing your new WordPress posts to Facebook, Twitter, and Instagram. Just follow the steps mentioned in this tutorial and you’re good to go.
For example, you can share the post on LinkedIn, Reddit, or Pinterest with the help of Zapier, Integromat, IFTTT, or Integrately integrations, as well as our webhook support. Also, you can share the post with your MailChimp list or ActiveCampaign list. You can even get notifications on Slack every time your editorial team publishes a new post.
If you have any questions on how to share newly published posts on Facebook, Twitter, and Instagram, please feel free to comment below!