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How to Tag and Segment GiveWP Donors in ActiveCampaign

Learn how to tag and segment GiveWP donors in ActiveCampaign with Uncanny Automator—the #1 automation and integration plugin.

tag and segment givewp donors in activecampaign featured image

Do you want to know how to tag and segment your GiveWP donors in ActiveCampaign? Of course you do! That’s why you’re here. And lucky that you are. This ActiveCampaign + GiveWP integration is the ultimate solution for all of your donor management needs.

In this article, we’ll show you how easy it is to connect ActiveCampaign to GiveWP with Uncanny Automator so that you can tag and segment your donors in your CRM. As the #1 automation and integration plugin for WordPress websites, Automator makes it easy to integrate ActiveCampaign and GiveWP—and all of your other favorite apps and plugins!

Without further ado, let’s get “active” and “give” this integration the spotlight it deserves.

What You’ll Need

Before we dive into setting up your GiveWP and ActiveCampaign integration, let’s make sure that we have all of the tools we need.


If you’re still trying to decide whether or not GiveWP is the right plugin to handle your fundraising campaigns, then maybe we can help you decide.

GiveWP has all of the essential features that you’ll require for collecting donations such as customizable donor forms, recurring subscriptions, multiple payment gateways and payment history.

givewp homepage

When it comes to donor management, GiveWP gives you the ability to create donor notes so that you can get to know your donors on a more personal level. And because GiveWP integrates with Uncanny Automator, you won’t need to purchase half a dozen add-ons or extensions in order to fully integrate GiveWP into your broader fundraising efforts.

If you haven’t already, then “give” yourself a gift and get started with GiveWP today.>>>


If you’re running a fundraising website, then you’re going to need a CRM that is as big as your heart—and purse. That CRM is likely to be ActiveCampaign.

activecampaign homepage

Standard email marketing features such as email automation, contact segmentation and lead scoring make ActiveCampaign an easy choice to manage and connect with your growing list of donors. But advanced features, such as transactional emails, makes it a no-brainer. And because Uncanny Automator supports ActiveCampaign integrations, you can take this CRM to the next level.

Get proactive today and start your free trial with ActiveCampaign.>>>

Uncanny Automator

Whenever you find yourself asking, “How do I connect this plugin to the other?” just think of Uncanny Automator. As the #1 no-code automation and integration tool, there isn’t a better tool for streamlining your workflows and saving yourself time and money.

Using combinations of triggers and actions called recipes, Automator integrates all of your favorite apps and plugins. For ActiveCampaign and GiveWP users, you’ll find a two-way integration that makes donor management a dream.

Whether you want to tag and segment GiveWP donors in ActiveCampaign, automatically generate donor notes or even create unique WooCommerce offers for your GiveWP donors, Automator has you covered.

Get started with Uncanny Automator to integrate ActiveCampaign and GiveWP.>>>

Tag and Segment GiveWP Donors in ActiveCampaign

Now that you have everything you need, it’s time to integrate ActiveCampaign and GiveWP.

givewp activecampaign integration auto-tagging recipe

In just five steps, we’ll show you how to set up the recipe pictured above so that you too can tag and segment your GiveWP donors in ActiveCampaign.

Step 1: Create a New Recipe

From your WordPress Admin Sidebar, navigate to Automator > Add New. A pop-up window will appear where you can select your recipe type. If your GiveWP donations are not limited to logged-in WordPress users then select Everyone.

recipe type everyone

Step 2: Name Your Recipe

Give your recipe a name that makes it easy to recognize at a glance. For example, we’ve named this recipe ActiveCampagin + GiveWP Integration: Auto-Tagging based on the integrations involved.

Step 3: Configure Your Trigger(s)

In the Triggers panel, from the menu of available integrations, click on GiveWP.

automator integrations givewp

From the drop-down list that appears, select A donation is made via a form.

givewp trigger a donation is made via a form

Automator will prompt you to select your donation form. After you’ve selected the form, click Save. Your trigger should look something like this:

givewp trigger a donation is made via a form live

Step 4: Configure Your Action(s)

Because our recipe is open to anyone, we’re assuming that most donors will be new donors. As such, we’ll need two actions; one to add this new GiveWP donor to ActiveCampaign and a second action to add a tag to our newly created contact.

To set up the first action, in the Actions panel, click on Add action. From the menu of available integrations, click on ActiveCampaign. (Automator will prompt you to connect your ActiveCampaign account using your Account URL and your API key. You find that information in your ActiveCampaign account under Settings > Developer.)

automator integrations activecampaign not connected

After you’ve connected your ActiveCampaign account, a drop-down list will appear. Select Add a contact to ActiveCampaign.

activecampaign action add a contact to activecampaign

Automator will then prompt you to enter the email address that you would like to add as a contact in ActiveCampaign. You can use tokens (i.e., dynamic pieces of data pulled from your website and from within Automator recipes) to fill out these fields. To select the GiveWP email token, click on the Asterisk then expand the list of Triggers tokens and select Email under the GiveWP trigger that we configured in the previous step.

givewp email token

Use tokens to fill out the remaining fields. (Note: There is a checkbox at the bottom of the window. In order to avoid creating duplicate contacts, check the box.)

givewp email, first name and last name tokens

Once you’re finished, click Save. Your action should look like this:

activecampaign action add a contact to activecampaign live

Now that we’ve added this new GiveWP donor to ActiveCampaign, we can add a tag to the contact.

Once again, in the Actions panel, click Add action and select ActiveCampaign. From the drop-down list that appears, select Add a tag to a contact.

activecampaign action add a tag to a contact

Automator will then prompt you to select one of your existing ActiveCampaign tags. Alternatively, you can use tokens to create dynamic tags.

In the Email field, select the GiveWP email token as with the first action we configured.

givewp form title token and email token

Once you’re finished, click Save. Your actions should now looking something like this:

activecampaign actions live

(Note: Automator actions will complete in the order in which they appear in the recipe builder. These actions are in the correct order, however, in the future you can rearrange your actions by hovering over them and using the tab on the left to rearrange them.)

Step 5: Go Live!

All that’s left for you to do now is to toggle your recipe from Draft to Live.

givewp activecampaign integration auto-tagging recipe

More GiveWP + ActiveCampaign Integrations

With Uncanny Automator, there is no limit to the GiveWP and ActiveCampaign integrations that you can come up with. Why stop at just tagging your contacts?

For example, you could automatically add big donors to an ActiveCampaign VIP list with this recipe:

givewp activecampaign integration vip donors recipe

And the integration works both ways. If there are members of your team that don’t have access to ActiveCampaign but still need to know some details about donors, you can create donor notes based on ActiveCampaign triggers.

givewp activecampaign integration donor notes recipe

Finally, Automator integrates more than 100 apps and plugins so that you can consolidate your tech stack and save costs. Try showing your VIP donors some extra appreciation with a WooCommerce coupon code and a message to your sales team to tell them about your new big donor.

givewp activecampaign integration vip donors recipe with woocommerce and slack integrations

What are some of the GiveWP and ActiveCampaign integrations that you would like to see? Let us know in the comments section below or subscribe to our newsletter for more automation and integration news!

author avatar
Brendan Da Costa
Brendan Da Costa is a WordPress content writer with a Shakespearean-level gift of gab (his words, not ours). He left a successful career in economics to pursue his passion for writing and discovered the wonderful world of WordPress while building his own website to showcase his work. As a self-taught enthusiast who spends more time tinkering with plugins and themes than he would care to admit, Brendan writes equally for WordPress beginners and veteran developers alike. With his unique blend of expertise and creativity, he continues to elevate the digital landscape one WordPress article at a time.

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