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How to Connect WordPress to Integromat: Beginner’s Tutorial

Looking for ways to connect WordPress to Integromat and automate your non-WordPress tasks? We can help.

Integromat is a popular integration platform that can easily connect web apps and automate workflows using their no-code visual builder. And it works on per-transaction fees.

Connecting WordPress to Integromat will open up a world of integration and workflow opportunities. It’ll help you to automate important tasks and run your business on autopilot.

In this article, we’ll share the step-by-step process of connecting WordPress to Integromat with the help of an example – sharing new blog posts on LinkedIn.

How to Connect WordPress to Integromat

Uncanny Automator is the tool that can connect your WordPress site to Integromat. It is a powerful no-code automation plugin for WordPress that can connect your WordPress plugins, WordPress sites, and popular web apps.

You’ll have to create recipes to automate any task using the Uncanny Automator plugin. A recipe tells your WordPress site – “if this happens (trigger), then do that (action)”.

Uncanny Automator uses the power of webhooks to connect your WordPress site to Integromat. It offers the following Integromat triggers and actions for your website:

Without further ado, let’s get started with the step-by-step process of sending data from WordPress to Integromat with the help of an example – sharing new blog posts on LinkedIn.

Note: We’re assuming that you’ve already installed the Uncanny Automator plugin on your WordPress site. And you can follow this tutorial using the free version of Uncanny Automator.

Step 1: Get Webhook URL from Integromat

The first step is to create a new Scenario on Integromat to get the webhook URL. We’ll use this webhook URL to send data from our WordPress site.

To get started, you’ll have to log in to your Integromat account. Next, you need to click on the Create a new scenario button, present at the top-right corner of the My Lab page.

create a new scenario integromat

This will open the visual editor of Integromat. Here you need to click on the big plus icon to open the list of available web apps. Then, you need to find and click on Webhooks.

use webhooks integromat

Integromat will now show the available triggers and actions for Webhooks. Since we want to receive data on Integromat, you need to click on the Custom webhook trigger.

custom webhooks to receive data

Clicking on the trigger will open up a modal box. Here, click on the Add button, enter a webhook name (or keep it as it is), and then click on Save.

add a integromat webhook name

This will create a new webhook URL. We’ll use this URL to send data to Integromat from our WordPress site. You can copy this URL by clicking on the Copy address to clipboard link.

get integromat webhook url

Don’t click on OK now as we’ll be returning to this scenario in a later step. So it’s a good idea to leave the Integromat website open on your web browser.

Step 2: Create a New Recipe on Your WordPress Site

Let’s open a new tab on our web browser and log in to our WordPress admin area.

We’ll now create a new Uncanny Automator recipe. The idea is to send data to Integromat (with the help of webhooks) when a new blog post is published.

First, head over to Automator -> Add New from the left sidebar of your WordPress admin panel. This will open a new page and will ask you to choose a recipe type. Here you need to select Logged-in users and then click on Confirm.

select recipe type logged-in users

Why did we select Logged-in users? A new post can be published by a user with a WordPress account. So we’re telling Uncanny Automator that only logged-in users can trigger our recipe. You may read more about recipe types here.

Now you need to add a recipe title to the Add title box. It is just for future reference and can be anything you like. Let’s name our recipe – sending data to Integromat.

Step 3: Add a Trigger to Your Recipe

The next step is a create a trigger for our recipe. And we want to use a new blog post is published as our trigger.

Blog posts are a native part of WordPress and are not linked to any plugin or app. We can find standard WordPress functions in the WordPress integration. So go ahead and select WordPress under Select an integration.

select wordpress as trigger

This will open a list of trigger options. Here you need to select the option that says – A user publishes a type of post with a taxonomy term in a taxonomy.

choose a trigger option

Next, you can decide the type of content you want to share on LinkedIn. Since you want to share new blog posts, you should select Post from the Post type dropdown.

select post type

Want to share content from a specific category only? In that case, you need to make changes to the Taxonomy and the Taxonomy term dropdowns. For example, if you want to share blog posts from the News category only, you need to select Category under Taxonomy and News under Taxonomy term.

select taxonomy and taxonomy term

Changing the Taxonomy and the Taxonomy term dropdowns are optional. No need to change them if you want to share all your newly published blog posts on LinkedIn.

Finally, click on Save to make your trigger live.

trigger is live

Step 4: Add an Action to Your Recipe

Let’s create an action for our recipe to send the data to Integromat.

To get started, you need to click on the Add action button. You’ll now see a list of plugins and web apps. Here you need to select Integromat.

select integromat as the action

You’ll now see an option – Send data to Integromat webhook.

choose the action option

Clicking on that option will open a number of fields.

In the URL field, you need to paste the Integromat webhook URL that we copied in Step 1. (You can also go to the Integromat tab on your browser to copy the webhook URL).

configure URL field

You can leave the Request method value unchanged.

Let’s configure the Fields option now.

To pass data between WordPress and Integromat, you need to organize the data in key and value pairs. Here key represents the data’s label and the value is the dynamic content in the form of tokens. (In Uncanny Automator, tokens are variables that can retrieve personal details and other values from the WordPress database.)

For example, if you want to send the post title to Integromat, you can add post_title as the Key. And in the Value field, click on the Asterisk icon, find the Post title token, and add it to that field.

key value pairs

Similarly, you can add more key and value pairs. Let’s add another one – post_url as the key and the Post URL token as the value.

configuring fields option

No need to save the action now. We’ll do that in the next step.

Step 5: Send Dummy Data to Integromat

If you remember, we did not complete the process in step 1. The reason was we wanted to send dummy data to Integromat and help it to determine the data structure from the incoming data.

Uncanny Automator makes it really easy to send dummy data to check the connection. Simply click on the Send test button to send data to Integromat.

You’ll see a success message if the data was successfully sent.

send test data

Let’s go to the Integromat tab on our web browser. Here you’ll see a success message if Integromat received the data from Uncanny Automator. You can now click on OK to complete the process.

success message on integromat webhook

Finally, switch back to the Uncanny Automator tab and click on the Save button to make your action live.

Step 6: Publish the Recipe

Once you’ve configured the trigger and the action, you need to make your recipe live. To do that, you need to click on the toggle option in the Recipe box and change it from Draft to Live.

sending data to integromat recipe

Your recipe is live now. So whenever a new blog post is published on your WordPress site, Uncanny Automator will send data (post_title and post_url key/value pairs) to Integromat.

Step 7: Add a LinkedIn Module to Your Integromat Scenario

Let’s switch back to the Integromat tab on our web browser now. Here we’ll set up a LinkedIn module for our scenario.

First, you need to hover your mouse cursor over the small half-circle and then click on the + icon to add a new module.

add a new module

Next, you can use the search bar to find the LinkedIn app.

add linkedin module

Clicking on LinkedIn will open a number of options.

Go ahead and select the option Create a Text Post (present under Users) since we want to share our new blog posts on our individual LinkedIn account.

create a text post option

This will open a new modal window. Here you need to click on the Add button to create a new LinkedIn connection. Next, you may add a connection name in the new modal window and click on Continue to start the process of connecting your LinkedIn account to Integromat.

connect to linkedin account

This will take you to the LinkedIn website. Here you’ll be asked to log in to your account. Next, you need to click on Allow to grant permission to Integromat to create posts on your behalf.

grant permission to linkedIn

After providing the permission, you’ll be taken back to the Integromat site.

Now you’ll see a number of options. First, click on the Content field and add the post_title key to that field. You may also add static text like read our new post or anything you like.

add key to content field

Next, you need to choose Link from the Type dropdown. This will open a number of options. Go ahead and add the post_url key to the URL field.

add key to url field

Finally, you need to click on OK to complete the process.

Step 8: Make Your Scenario Live

It’s time to make our Integromat scenario live.

First, click on the Save button, present at the bottom-left side of your screen. Next, click on the back button, present at the top of your screen.

integrating custom webhooks to linkedin

Finally, click on the toggle option, present at the top-right corner, from OFF to ON to make your scenario live.

making scenario live

That’s it! From now on, whenever a new blog post is published on your WordPress site, Integromat will share it on your LinkedIn account automatically.

Connect WordPress to Integromat Today

As you can see, Uncanny Automator makes it really easy to send data from your WordPress site to Integromat. However, this tutorial was just a starting point. You can create unlimited workflows by connecting Integromat to 75+ WordPress plugins and web apps using our powerful automation plugin.

You can also use the Uncanny Automator plugin to receive data from Integromat to your WordPress site. The steps are mostly the same but in reverse order. But you’ll need the premium version of our plugin for receiving data from Integromat to your website.

Have any questions on how to connect WordPress to Integromat? Feel free to comment below!

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